Quote Originally Posted by hogthrob
If I found out my Seiko "J" model was made in Korea, I'd probably feel a bit cheated. Same thing with "Swiss Made" imo.


Extending what is suspected about what "Swiss Made" actually means, using entirely arbitrary numbers, and applying to Timefactors watches ...

Swiss movement 20% of cost
German case and assembly 30% of cost
UK admin/packaging/design intangibles/guarantee etc 50% of cost

.. then the majority of the cost of the watch is from the UK. Using the "Swiss Made" rules, does this mean that Eddie could say his watches are "Sheffield Made"?
Aaahhh, margins I can only dream of.

Eddie