Are you more or less likely to buy a celebrity-endorsed watch?

[snowman]

I'm glad you find vintage Daytona Cosmographs 'generic'. I realise they're not up to GS standards, but 'generic' seems a bit harsh. ;-)

Blimey, Huertecilla should be a fisherman, he's great at getting a bite to every little bit of bait!

He has a point though, "Newman" connections are used to push up the price (to the unwary) of 'standard' models, same with "Steve McQueen" TAG Monacos.

Clearly, given the near universal use of 'celebs', it sells to a lot of people.

I just, funnily enough, saw a Breitling ad for their 'Bentley by Breitling" with some over-tattooed chav standing in front of an Audi S6 in drag. I'm sure it'll sell shed-loads to some people...

M